Commercial Intelligence

Commercial Intelligence — Buying Signals

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Navigation: Intelligence → Commercial Intelligence → Buying Signals
Primary audience: sales and account teams, commercial leadership, and permitted delivery roles

Purpose

Buying Signals is the evidence stream for observable commercial interest. It identifies expressed needs, funding or timing references, authority, evaluation activity, expansion requests, procurement steps, and other signals that can support qualification.

Scope controls and indicators

Period limits observation date. Signal Type filters need, authority, timing, budget, evaluation, procurement, expansion, or another configured class. Strength selects evidence quality. Account narrows customer scope.

Signals This Month is total observed volume. Strong & Corroborated counts signals supported by the configured quality criteria. New Today counts newly observed items. Decaying identifies signals whose evidence is becoming stale.

Signal stream

Each event shows time, account, source type, signal statement, category, strength, linked opportunity, and lifecycle state. Selecting a signal opens the original evidence and its profile.

Signal profile

The profile explains category, freshness, corroboration, stakeholder, linked need or opportunity, and why the item matters. It distinguishes a direct customer statement from a weaker contextual indicator.

Supporting analysis

Signal freshness groups items by age and decay rules. Corroboration coverage separates multi-source, single-meeting, historical-only, and human-qualified signals. Signal actions provides qualification, linking, opportunity creation, and dismissal work.

Actions

Open evidence and corroborating sources.
Qualify, edit, or dismiss a signal.
Link it to an existing account, opportunity, stakeholder, product, or need.
Create an opportunity from a supported signal.
Change freshness or decay handling when authorized.
Create a follow-up action.

Recommended procedure

Prioritize direct, recent, corroborated signals connected to an identifiable need and stakeholder. Do not convert a mention into pipeline without qualification. Review decaying signals before relying on them in forecast or outreach.

Opportunities, Stakeholders, and Forecast.